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Bimonthly Since 1986 |
ISSN 1004-9037
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Publication Details |
Edited by: Editorial Board of Journal of Data Acquisition and Processing
P.O. Box 2704, Beijing 100190, P.R. China
Sponsored by: Institute of Computing Technology, CAS & China Computer Federation
Undertaken by: Institute of Computing Technology, CAS
Published by: SCIENCE PRESS, BEIJING, CHINA
Distributed by:
China: All Local Post Offices
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Abstract
Artificial Intelligence (AI) is a major development in recent times with more and more research being done on this technology. With the advent of AI, organizations are evolving to meet new levels of customer satisfaction by leveraging it to execute different tasks such as personal assistant services. The aim of this study is to review the impact of artificial intelligence on digital marketing. The study identifies key developments in the area of artificial intelligence and reveals how digital marketing has changed due to these developments. It also seeks to understand the impact of AI on customer experience and brand loyalty, how companies leverage AI for predicting customers increasingly intricate needs, as well as how AI is influencing decision making among marketers. The search was conducted using three major databases namely Web of Science (WOS), Scopus and Google scholar. A comprehensive research methodology was used to compile relevant literature in which three reviewers conducted thorough literature searches across multiple databases, followed by screening studies against the inclusion criteria, extracting data from the included articles and finally validating the extracted data.
Keyword
Artificial Intelligence, Digital Marketing, Impact of AI
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