Logistics is the movement of goods from the point of origin to the point of consumption. It ensures the movement of goods from suppliers to manufacturers, sellers or distributors, and ultimately buyers, logistics is a crucial link in the supply chain. Logistics and supply chain management is becoming vital in day to day lives of every human. Most of the e portals are trending currently such as Amazon, Flip-kart and etc. The recent player Nykaa is also competing equally in the market and having good numbers of customers and growth since 2012. To understand and delve deeper into finding the quality of the services done in Logistics operation of the brand Nykaa, the researchers aimed to conduct the study with following objectives. A)To find the customer perception of logistics service quality of Nykaa among college students, B) Identify the key dimensions of logistics service quality of Nykaa that influence customer perception, C) Determine the level of satisfaction of college students with the logistics services provided by Nykaa, D) Examine the relationship between customer satisfaction and the likelihood of college students recommending Nykaa to others. The required data was collected from the college students in Chennai region who did shopping with Nykaa and the data base was fetched from Nykaa Customer care. The questionnaire was shared to 110 college students and was analysed empirically. The findings shows that the key dimensions of the logistics service quality are found to be: a) Easy reverse logistics, b) Timely delivery and c) Product quality & safety. It is also found that there is a significant relationship between the customer’s satisfaction and the likelihood to recommending Nykaa to others and they are positively correlated with each other. The customers are found to be highly satisfied with the quality of delivery service and least satisfied with the reverse logistics services.

Nykaa, Logistics Service Quality, Perception, Customer Satisfaction